What Twisting can do with you :

Technology is likely to change buying and consumption habits, as well as professions and working relationships. You want to understand, anticipate and support this change.

Twisting helps you understand the reality of a technology's practices and perceptions.

Protocol :

• A field and ethno-sociological analysis phase. Observation and analysis of actual use, at the point of use (home, workplace), whether officially authorised or not. Interviews with the various actors involved in the technology.
  
• Possible technical expertise in certain areas, such as AI. Dissemination of the technology so that it can be understood by all and in all its dimensions (technical, economic, social).
  
• A feedback phase, which can take various forms (top-down, workshop, webinar, conference).

You want to develop a digital service in any form (app, chatbot, IoT). You have a target in mind, you are convinced of what you can offer them. Don't hesitate to get in touch with your users, even if your solution is not yet fully developed.

At each stage of development (discovery, concept, mock-up, V0, marketing), Twisting sets up a testing protocol, either face-to-face or remotely.

Protocol :

• A highly targeted participant recruitment phase.
  
• A field phase (in situ, in vitro, remote - mobile / web conference) in which you are invited to participate as an observer. We adapt the test method according to your hypotheses to be validated (individual interviews, focus groups, co-creation workshop).
  
• We debrief with you directly and share the results with you in the most appropriate form for your organization.

A change in the market, a strong constraint, challenges your business model and the specificity of your product. Your users can help you navigate this uncertainty. Sometimes they know you better than you do.

Engaging with them regularly cultivates your company's customer culture.

Twisting allows you to connect with your users using humanities experts.

Protocol :

• Recruitment of your customers, prospects and abandoners.Fieldwork adapted to your targets, and employee follow-up for immersion in customers' lives.
  
• Transmission of insights from the field at different levels : strategic through an analysis of appropriation drivers, connection with customer culture through supports that can be easily disseminated to employees, and transformative through workshops to turn insights into action plans.
  
• This support can be enriched by marketing experts in your markets.

Companies are struggling to communicate with each other, the innovation tunnel is slowed down by increasingly complex meetings, and your value proposition is struggling to convince your investors. Despite this, your technological brick is functionally the best on the market.

Twisting helps you rethink how you work to innovate.

Protocol :

• Diagnosis based on interviews with key people involved in innovation (designers, developers, marketing, internal customers, management).
  
• Design of collective intelligence protocols adapted to your company's needs, aimed at increasing the agility and performance of the innovation collective.
  
• Experimentation and training of internal innovation management staff.