Twisting questions
the impact
of technologies
in organizations
and society

Since 2012, Twisting has operated at a key moment in the innovation cycle: a technology or scientific discovery has been born, but its adoption and impact remain an unknown.

We help reduce this unknown by confronting innovation with reality (uses, perceptions, imaginations) in order to transform it into an appropriate, useful and desired solution.

More +

CSEC EDF
Assessing tech breakthroughs
Generative AI’s corporate adoption: what’s really happening?

Twisting worked with EDF’s CSEC to unpack the uses, expectations, and risks associated with Generative AI, paving the way for informed and relevant social dialogue.
L’Oréal
Fostering innovation
What is the role of collective intelligence in the research lab, from formula to concept to product?

In sociology (Callon & Latour, N. Alter) and economics (Schumpeter), an invention is a technical product or an idea removed from its context. Innovation refers to a social …
Utiq – AF2M -operators
Adapting your solution to change
Cookieless and perceived personal privacy

Over the past twenty years, the tech industry has become accustomed to bringing innovations to market at breakneck speed. A very techno-push attitude that doesn’t wait for needs …
Bouygues Telecom
Creating user-centric services
Older people and digital services: how can we help them and those who care for them?

The goal of the study was to enrich the company’s knowledge of the communication and access to digital services needs of vulnerable and dependent seniors and their caregivers. …